1. Concept Background
Throughout history, the "Apple" has stood at the turning points of humanity—from Adam and Eve and Alan Turing to Isaac Newton. Following these three iconic apples that reshaped our world, we introduce the "Fourth Object": the Egg Perfume. Its archetypal form transcends being a mere object; like the apples of the past, it awakens dormant senses and injects fresh inspiration into our familiar routines.
2. Visual Strategy
We have reinterpreted the Egg Perfume within a spatial context, transforming a simple product into an "Objet" with a profound presence. The process of invisible scent becoming a "spatial shadow" and permeating our daily lives expands from the individual to the city, and ultimately, to a cosmic scale. This dramatic contrast in scale illustrates how deeply and immensely Tamburins’ sensibilities are projected into our lives.
3. Conclusion
Just as an apple falling from a tree led to the discovery of gravity, the moment the massive Egg Perfume lands on the earth, it triggers a new ripple effect. What began as a symbol of inspiration found in an archetypal form has now evolved into a "sensory event" that shakes the world. The new waves created by Tamburins Egg Perfume will awaken your senses and mark a definitive turning point in your familiar world.
